Memes: Can’t Live With ‘Em, Can’t Live Without ‘Em- Using Humor in Online Advertising

Ermahgerdd Merms

This is an example of a currently popular meme. It is also an example of a somewhat meta meme.

It seems that the most popular way to express opinions these days is through humor. Think about it- a large majority of young people get their news from comedic outlets such at The Daily Show, rather than CNN or the Huffington Post. The natural progression was for the online community to begin to express their own opinions through humorous imagery and catchy taglines. Although not all memes are as funny as Jon Stewart, they are definitely beginning to take over every social media site imaginable.

The question is- can advertisers use this trend to spread brand awareness?

The answer is: yes.

While it may seem silly and unprofessional, memes can be an excellent way to spread brand awareness quickly and effectively. If you are looking to start a trend among a younger demographic, a clever and well-placed meme can be exactly what you need to get the campaign off the ground.

Some brands have already began to use this method. Not always on purpose. The alcoholic beverage brand, Dos Equis, started a campaign featuring “the most interesting man in the world” which eventually became it’s own trending meme in itself. Two years ago, most people would not be able to identify Dos Equis or their product, but the image of their commercial is now extremely recognizable.

 

3 thoughts on “Memes: Can’t Live With ‘Em, Can’t Live Without ‘Em- Using Humor in Online Advertising

  1. I love Memes! I would of never thought to use them as a advertising tactic, but they could work so well, seeing as the level of creativity is endless. They are catchy, easily remembered and can say a lot in a little!

  2. Whats up very nice website!! Man .. Excellent .. Wonderful .. I will bookmark your blog and take the feeds additionally?I’m glad to find a lot of useful info right here within the post, we want develop extra strategies in this regard, thank you for sharing. . . . . .

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