It’s interesting to note how the world of couponing has grown lately. There are entire shows dedictaed to the idea of “extreme couponing” what does that even mean? When did coupon become a verb? Online coupons are no exception. Websites such as Groupon and Deal Chicken are ones that are capitalizing on this trend.
So, why is couponing such a huge phenomenon? In John Arnold’s article “10 Trends for Online Marketers in 2012″ one of the major trends he is noticing is that of what he calls “Deals and Rewards” are a quickjly growing trend for 2012. The answer is in the economy. People are becoming skilled hunters for the next good deal, and why not help them in the process?
So get online and put on your generous hat, business and brand owners– because you may have to give out some deals to get some business.