It’s no secret that everywhere you go these days, people are using social media to express their interests. Pinterest.com is a network that plays on that use in a visually pleasing and easy-to-use manner. Ever since it’s creation in 2009, Pinterest has been on the rise. Now, every wedding you attend has homemade center pieces, and every barbeque has a delicious appetizer- all from the wonderful world of Pinterest.
Within a whole mess of simple visuals depicting adorable puppies and interesting nail polish techniques, how can businesses use Pinterest to promote their brand? In an article by Mike Lewis, he explains how to successfully use the website as a tool to engage with consumers. Some interesting ideas of his included identifying and engaging with influencers as well as having a healthy mix of lifestyle and product pins.
There are surely many other techniques that can add to the success of your boards, but first you must create them. In order to get in the game these days, you are going to have to start pinning.