With the industry of Advertising (as well as almost everything else except maybe ketchup) changing so rapidly, it’s hard to know where the future of marketing lies. Well I’ve heard it a thousand times before, and I’m here to repeat that mobile advertising is the next thing that we need to get involved in.
With everyone from 12-year-olds to nursing home patients carrying around smartphones, it is no wonder that mobile ads are where it’s at- but who will benefit from them the most? An interesting blog and infographic presented by Greg Voakes suggests that local businesses can benefit greatly from the heavy use of mobile devices. When thinking of how you use them yourself, this becomes quite obviously true. “Hey I feel like pizza” is now a quick search away on any device. Or maybe a quick ad can turn in to a quick stop by your business.
So who else is using mobile ads for their brands? Well, one interesting campaign which Laura Stampler mentioned in her list of The 11 Best Mobile Ads In The World is for Coke which was the winner of Mobile Lions Grand Prix at the Cannes ad festival . It included a feature that let consumers send sodas to other consumers around the world along with a personalized message.
These innovative new ideas are only the beginning of what we will be seeing when we look at our phones.